Wine Institute is an association of 1,000 California wineries and wine-related businesses that initiate and advocate public policy to enhance the environment for the responsible production, consumption and enjoyment of wine.
The organization contributes to the economic and environmental vitality of California and the U.S. through leadership in sustainable winegrowing, an international marketing program that promotes awareness of and appreciation for California wines throughout the world, and a partnership with Visit California to showcase the state’s diverse and abundant wine and food offerings.
People’s Republic of China
(Singapore, Malaysia, Thailand, Vietnam)
Regional Wine Organizations
Go to the source to learn more about California’s diverse wine regions and all they have to offer or visit Discover California.
Wine Export Program
Wine Institute administers an export marketing program for California wineries funded by the USDA’s Foreign Agricultural Service. The export program, with activity in more than 25 countries, contributes to growing sales and interest in California wines around the world, with wine export sales exceeding $1 billion in 2010.
Highlights of California wine’s economic impact and a profile of the state’s wine and grape industry.